It is well known that commercial activity the fundamental objective is profit. Fitness industry saddled with promoting national fitness, the historic mission of national physical fitness at the same time, goal is profit, profit and development. But the profit motive is the pursuit of a long-term stability, rather than a short-term business. Many investors in the market before instant success, did not recognize the true profitability of investment business club where it has invested in a hurry. Philosophy of these investors is the prototype of the Club with the least amount of money together, then crazy emphasis on sales, the pursuit of fast returns in the early. Regardless of these investors, only the immediate, in purchasing equipment not on quality, but cheap, heavily for the future operation of the hazard. Once selected, equipment in at least five years will have a very large impact on the Club's operations. The external forces, scientific, the failure rate of the device, the degree of comfort, durability and so will the Club's sales, operations, customer service, personal training aspects have the most direct impact. In fact, equipment purchase in the Club's initial investment is not a very large proportion of the budget, a business philosophy that has the right in future to the healthy operation of fitness clubs in early publicity, packaging, decoration, personnel spending money and effort is much larger than the input.
Equipment choices, now more and more investors have chosen to believe the brand, they put more energy in the process of construction at the Club on the market development and decoration styles, team building, and so on, for a number of smaller manufacturers of equipment, no matter how much they brag about the hype, given how low the price, payment discount, these investors will not be considered. This is investors gradually matured into a fitness club. Investors in select device brand, the most attention is the issue of price, nearly two-year domestic power equipment manufacturers has improved, individual domestic brand development speed is impressive, these outstanding domestic and foreign brands are rapidly shortening the gap between, become an option for investors to pay more attention to the health club. These domestic products from high-end brand, quality and service than small manufacturers have very distinct advantages and guarantees than foreign brands, and has its price advantage, quality gaps are not very clear. So, in recent years, positioning the high-end brands of equipment manufacturers to get a commercial Fitness Club favored investors more, sales have made good progress.